pharmaceutical and healthcare companies, is committed to improving the
quality of human life by enabling people to do more, feel better and
live longer. GSK employs over 97,000 employees in over 100 countries
worldwide.
GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest
consumer healthcare companies, producing leading brands such as
Lucozade, Ribena and Panadol.
Insights Manager
Job TypeFull Time
QualificationBA/BSc/HND
Experience5 years
Location Lagos
Job FieldManufacturing Sales / Marketing
Basic qualifications:
• A university graduate with a minimum 5 years relevant experience
across various qualitative and quantitative research projects
• Experience in FMCG and or Marketing research industries
• Well developed communication, writing and interpersonal skills
• High level of computer literacy as well as knowledge of marketing information
Preferred qualifications:
• A university graduate with a minimum 5 years relevant experience
across various qualitative and quantitative research projects
• Experience in FMCG and or Marketing research industries
• Well developed communication, writing and interpersonal skills
• High level of computer literacy as well as knowledge of marketing information
Details:
This role will initially exist as a 6 month Fixed Term Contract
The job holder will be responsible for developing quality consumer
insights through research and data synthesis.
Job responsibilities include:
•Work closely with commercial teams (mainly Marketing) within the West
and East African Markets to develop consumer understanding
•Coordinate consumer research in West and East African Markets
•Provide insights into market and consumer dynamics and trends
•Identify opportunities and risks to deliver business value
incorporating consumer, shopper and expert insights
•Coordinate research requirements for the brands and manage the
research process and details
•Manage assigned 3rd party research agencies to ensure research
objectives are met and shared with the teams accordingly
•Ensure 3rd party research providers deliver quality data that is
value for money and information that is actionable and well aligned
with objectives
•Handle consumer immersions and related activities and be the voice of
the consumer
•Drive Insights capabilities cross the teams through coaching,
training and one-on-one team sessions
•Drive understanding and consumer closeness through Consumer
Immersions and identify the opportunities thereof
•Work with Brand teams to develop relevant insights from research
information to feed into category and brand planning and innovations
and connections accordingly
•Ensure tracking and reporting on key brand health measures for key
brands and guidance on actions to ensure consumers love for brands and
to be first choice with shoppers and experts
•Keep abreast of developments in the field of marketing research and
continuously update the team on relevant developments and trends and
engage with improved methodologies to ensure actionable insights
•Work with Brand teams to ensure great advertising through use of
dependable and insightful information for briefs and pretesting
•Work with Brand teams to develop winning concepts by applying
insights and testing accordingly
Method of Application
To apply for this position, click
https://careers.peopleclick.com/careerscp/client_gsk/external1931/jobDetails.do?functionName=getJobDetail&jobPostId=254876&localeCode=en-us
